irrational.marketing

3 ways to Increase Your Revenue 2x
(and it's maths)

Before diving into behavioral marketing, let’s look at some math.
There are 3 ways to increase your revenue 2x .

1- Increase traffic
2- Increase converison
3- Increase revenue per customer

Your Existing Revenue:

current revenue

Your website traffic = 1.000 people

Your conversion rate = %5
Your revenue per customer = 100$

So your total revenue = 5.000$

1.way = Increase Your Traffic

increase traffic

If your conversion rate and revenue per customer are constant, increasing your traffic by 2x will increase your revenue by 2x.

 

Your website traffic = 2.000 people
Your conversion rate = %5
Your revenue per customer = 100$

So your total revenue = 10.000$

2.way = Increase Your Conversion

increase conversion

If your website traffic and revenue per customer are constant, increasing your conversion rate by 2x will increase your revenue by 2x.

 

Your website traffic = 1.000 people
Your conversion rate = %10
Your revenue per customer = 100$

So your total revenue = 10.000$

3.way = Increase Your Revenue per Customer

increase revenue per customer

If your website traffic and conversion rate are constant, increasing your revenue per customer by 2x will increase your revenue by 2x.

 

Your website traffic = 1.000 people
Your conversion rate = %5
Your revenue per customer = 200$

So your total revenue = 10.000$

In short; Irrational marketing is about the 2nd way.

Explains how to level up your landing page persuasion using behavioral psychology.

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